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The foundation within Synection was formed in
the early 90’s when I took over the corporate training for a
Fortune 100 firm. The company employed a stable of the
finest MBA professors from leading universities. Now,
responsible for corporate training, it occurred to me:
should these concepts that we taught actually help our
company improve results? Little did I know then that
this simple question would change my life forever.
In challenging the ideas we were learning, I
wanted to prove what truly drives company performance.
Our team's
hands-on work within the company
suggested that it
was possible to build a successful, profitable company based
on implementing only three key practices:
1)
Connecting Customer Value to your
Bottom-line.
2)
Aligning the right people, processes and
systems with Customer Value.
3)
Creating a solid foundation of leadership
based upon congruency with principles, values and behaviors
of the organization.
By 1993, I was introduced to Jim Collins-
co-author, Built-to-Last and author of Good to
Great. Our paths crossed at just the right time to
help me solidify our team's views about leadership, business,
organizations and performance over time.
As our internal team applied these three practices to more
business challenges, we also focused on the sequence of
improvement efforts. Concentrating on the sequence of
actions and the three practices increased the
reproducibility of our results. In addition, it reduced the
resistance and argument that this couldn’t work for the
business because its business, team, product, or market,
were so “very unique and different.”
While it may
seem there are few useful answers for achieving sustainable
business success, don’t give up just yet. In Value Based
Marketing for Bottom-Line Success, we share the case of
a Dow Corning Corporation, a story of a company in turmoil.
In Chapter 11, it faced a $4.3 billion class action settlement, and
even worse, their main competitor, GE, was at the top of its
game. However, on June 1, 2004, after 9 years in Chapter
11, Dow Corning announced that it had emerged from Chapter
11. The business today is profitable, growing and the
people are optimistic about the future of their company.
Your company
can have a clearer and more prosperous
future in the face of your business challenges.
We believe you can by
unleashing the power of possibility, vision,
creativity that is within every organization. Grounding
this power with our practical business practices and
supported
by experienced professionals, the Synection
team can help any leader and organization; in any situation
improve its performance.
Sincerely,
President
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